At least when it comes to advancements in technology.

Technology can help increase business efficiency and streamline your business, but with so many types of technologies to chose from it can be tricky to determine which will actually improve your business.

This post will focus on CRM systems and what they can do for your business.  So what is a CRM? CRM stands for Customer Relationship Management. To put it simply, these systems allow your business to track business relationships and all of the data and information that goes with them. A typical CRM will have features that allow you to keep track of prospect and customer names, emails, and phone numbers. These systems are capable of tracking phone calls and logging emails that have been sent to prospects. Many provide a place for you to write notes to your team members to keep them up to date with the interactions you’ve made to clients or leads. More advanced systems can even rotate leads to the correct sales reps and allow you to create “tasks,” like scheduling a follow-up call. Some CRMs even employ the use of voice over internet protocol, or voIP. VoIP, to put it simply, is phone service over the internet. Using voIP on a CRM system allows you to not only make calls online, but log those calls as well. Once you have logged a call on your CRM, you will be able to go back and listen to a recording of that call. The goal of these features is to create a platform where your company (or more specifically, your sales and marketing teams) may more effectively interact with leads and customers. CRMs keep track of your leads and customers so that you can focus on more important things- like growing your company. They will save you time and frustration, but more importantly they’ll allow you to interact with your customers in a more personalized way.